The Olay concept store in Warsaw, Poland was Procter & Gamble’s vision to create an in-store presence to globally introduce Olay skin care worldwide. The Olay Global story is about consistent and cohesive delivery of the brand expressed in all design elements from shelf to counters through in-store. The first impression of the space is a powerful opportunity to introduce the shopper to the brand identity and essence in a captivating and compelling way. This opportunity carries with it the responsibility of filtering out a potentially cluttered surrounding, narrowing the viewer’s attention exclusively on the brand. It sets the stage, narrows the focus and establishes the mood and space for the customer experience.



Clear merchandise presentations, displays and testers bring the consumer and the products together in a meaningful way. The product is the tangible and emotional connection to the benefits of beautiful skin.

Beauty consultation helps to put a face to the brand. It is the personal interaction and connection that delivers innovation. Exceptional and credible beauty consultation, skin analysis equipment, product demonstrations and educational collateral material help create a meaningful and memorable experience.