For over twenty years, Benchmark was a solutions-driven brand consultancy with a shoppercentric approach to design. They created marketing and design solutions across all touchpoints to build a greater brand experience. From packaging, to instore, to traditional advertising, Benchmark inspired consumers to think and move shoppers to buy.

In an effort to rebrand the agency to reflect its new mergers and acquisitions, the internal design team wanted to capture the diversity of the companies work and also the diversity of the people that were the key to its success.


The final design evolved around the idea of keeping the agencies heritage with the use of traditional typography and creating a more timeless look. The use of color is “controlled” by using it minimally as graphic devices or as breaks in long flows of information; but ultimately represents the diverse business and culture of the agency.